China is not only a name of Zhongguo (Middle Kingdom). China is the hottest term in 2008 and the future.

Many of China’s old stories and customs have been internationalized with Hollywood movies and, now, the Olympics.  The commercialization of these elements has been dug out. Everyone is familiar with Mulan, Shaolin Soccer, Kungfu Panda, and the Monkey King. But, let’s guess what’s the next?

BBC’s take on the Monkey King

The Olympics 08.08.08 http://www.bbc.co.uk/monkeyolympics
BBC Sport’s marketing campaign and titles for the forthcoming Olympic Games are based upon the traditional Chinese folklore ‘Journey to the West’. The animation and music were specially produced by Jamie Hewlett and Damon Albarn.

Also, check out BBC’s desktop monkey.